Sue Kllima

West USA

Be Prepared for Your Open House

Open the doors and buyers will come - but first, prepare! If your home is on the market, chances are your agent will at some point hold an open house. This can be a great way to drive buyer traffic to your home. But most often, buyers are inspired to physically view your home because of a picture they've seen on the Internet.

Curb appeal starts with your pictures on the Internet, so it's very important to make the pictures of your home attractive as possible. Typically, someone looking at your house will drive-by twice. If the Internet pictures don't sell your home, you might not even get the buyers to actually do a physical drive-by and come inside your home.

Once you entice buyers with an eye-catching picture, you have to keep up the good work. Everywhere the seller looks, the sale begins. That means everything counts: floors, walls, ceilings, windows, the outside, cleanliness and attention to detail.

The biggest mistake people make is thinking that good enough is good enough. It isn't - not any more. Sellers donít want to be bothered to do all of the extra stuff; the buyer won't want to be bothered either. The buyer is expecting something fantastic and if you've got anything less than a fantastic-looking property, you're not likely to get the offer that you're looking for.

Here are a few tricks to help you prepare for the open house.

Target Your Buyers

Determine which buyers are most likely to buy your home, and target them. That means paying attention to economic trends in your market. Also, when advertising, feature the items that are likely to attract the targeted buyers.

Energy Efficiency Can Help Sell Your Home

Bringing light into a house is going to make people feel good. That's why agents typically open curtains and blinds and turn on all the lights before a showing. It's a simple thing to replace all your light bulbs with energy-efficient bulbs. Energy costs are going to continue to rise in the future. Who would not want a more energy-efficient home? Focusing on energy efficiency is going to help the buyer buy your house.

Energy-efficient light bulbs in a daylight finish are great for helping show off your home. Daylight bulbs, when they are placed in retail stores, increase retail sales by 40 percent. That reduces energy costs and increases sales; so doesn't that make sense that it's going to have a dynamic effect when you put it into a home?

Good Sound System? Play Music

People are always apprehensive when they are looking at houses. They feel like they are prying into somebody else's house. So, make your house not feel like that by playing a kind of easy listening. It can't be elevator music, funeral music or rock - just an easy-listening, good soundtrack lifts spirits.

Make Buyers Feel Comfortable

Don't cook anything the night before that might permeate the entire house and leave a pungent odor. Put away personal items. Get the dog out of the house and roll out the welcome mat!

Invite Your Neighbors Over for a Preview

Sometimes your neighbors can be the best salespeople. Invite them in to see your home. You never know who your neighbors know. They might have the perfect buyer for your home.

So, open the doors and invite buyers into your home - not as guests but as potential homeowners - and watch the offers roll in.